Facebook Video Specifications: Ensure Your Content Looks Perfect

Creating high-quality video content for Facebook is essential to capture your audience’s attention and keep them engaged. Following Facebook’s specific guidelines for video dimensions, file size, and formats will help your videos look professional and optimize loading times. Below, you’ll find the key specifications for different types of Facebook videos to make sure your content shines.

Key Facebook Video Specifications

1. Video Dimensions and Aspect Ratios

Facebook supports multiple video dimensions based on the content format:

  • Standard News Feed: 1280 x 720 (16:9) or 720 x 720 (1:1)
  • Vertical Video: 1080 x 1920 (9:16)
  • Carousel and Story Ads: 1080 x 1080 (1:1) or 1080 x 1920 (9:16)

2. File Size and Format

Ensure your video files meet Facebook’s guidelines for smooth uploads and playback:

  • Max File Size: 4 GB
  • Recommended Format: MP4 or MOV

3. Video Length

Facebook offers various options based on where your video appears:

  • News Feed and Stories: Up to 240 minutes (recommended 1-2 minutes for best engagement)
  • Facebook Stories: Up to 20 seconds

FAQ

1. What is the best aspect ratio for Facebook videos?

The 1:1 (square) ratio works best for News Feed videos, while 9:16 (vertical) is ideal for Stories.

2. How long should my Facebook video be?

While Facebook allows videos up to 240 minutes, a length of 1-2 minutes is generally more effective for engagement.

3. Can I upload 4K videos on Facebook?

Yes, Facebook supports 4K video uploads, but ensure the file is under 4 GB and uses an MP4 format.

4. What is the maximum file size for Facebook videos?

The maximum file size allowed is 4 GB. Reducing file size with compression can help improve upload times.

5. Why are my Facebook videos blurry?

This may be due to Facebook’s compression. To improve quality, upload videos with recommended specs and avoid re-encoding before uploading.

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