The Ultimate Instagram Image Size Guide for Marketers

As a marketer, knowing the right image sizes for Instagram is essential to ensure your content looks professional and optimized for engagement. From feed posts to Stories and IGTV, Instagram has specific size requirements that you should follow. Here’s a quick guide to the ultimate Instagram image sizes for marketers.

Instagram Feed Post Sizes

The most common posts are those shared on the feed. Instagram supports three image orientations:

• Square: 1080 x 1080 pixels (1:1 aspect ratio)
• Portrait: 1080 x 1350 pixels (4:5 aspect ratio)
• Landscape: 1080 x 566 pixels (1.91:1 aspect ratio)

For the best quality, ensure your images are at least 1080 pixels wide and use JPG or PNG formats.

Instagram Stories Image Sizes

Instagram Stories are vertical, full-screen content that disappears after 24 hours. The optimal image size for Stories is:

• 1080 x 1920 pixels (9:16 aspect ratio)

Remember to leave space at the top and bottom for text, stickers, and other interactive elements so they don’t interfere with your design.

IGTV and Reels Image Sizes

Both IGTV and Reels require vertical videos, but you can upload images as covers for these features:

• Cover Image Size: 1080 x 1920 pixels (9:16 aspect ratio)

Using high-resolution images for your covers ensures your content appears professional and clickable.

Instagram Profile Picture

Your Instagram profile picture is small but important for brand recognition. The recommended size is:

• 320 x 320 pixels (1:1 aspect ratio)

Make sure your profile image is a high-quality square that looks good when cropped into a circle.

Conclusion: Stay Optimized for Engagement

Using the correct Instagram image sizes is crucial for maintaining a professional and visually appealing profile. By following these dimensions, you’ll ensure your content looks sharp, engages your audience, and reflects your brand effectively.

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FAQs

1. Why do image sizes matter on Instagram?

Using the right image sizes ensures your content looks professional, doesn’t get cropped awkwardly, and enhances engagement.

2. What happens if my image is the wrong size?

If your image doesn’t meet Instagram’s recommended sizes, it may be cropped or lose quality, affecting its overall appearance.

3. What’s the best file format for Instagram images?

JPEG and PNG are the best formats for Instagram images, ensuring high quality without heavy compression.